This is some serious art from Kanye and director Nabil Elderki, who also directed West's Champion. Kanye, as annoying as he might make people, is truly on a whole 'notha level from everyone else, in pop, hip-hop, everything. Dude is a bit of a visionary, I'd venture to say. I'd love to see how they did this, and how long it took to animate.
This isn't the next single, Heartbreak is, but according to Yeezy's blog, someone else is about to drop a video with the same tchnology in it, and they didn't want to be beaten to it. Don't even know what tech it is they use in this, but it's frippin sick....
Check it:
KANYE WEST "Welcome To Heartbreak" Directed by Nabil from nabil elderkin on Vimeo.
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