Love the Right Said Fred bit.
Love Keisha's outfit.
Love the video.
PXL (Pixel) Clothing, launched in 2009, offers an entirely unique perspective on the streetwear market. Inspired by the digital revolution of the last decade, the brand utilises imagery from computer components, the Internet, iconic objects from music and the distorted effect that pixels add to pictures. By taking everyday items and putting them centre stage, PXL demonstrates an innovative, witty and progressive perspective on T-shirts, Polo’s, hoodies and sweatshirts.
Founded by a veteran of the UK music industry, “D” had been passionate about art since a teenager. He eventually quit work on a building site in the late ‘90s, determined to break into the world of design. His imaginative artwork was almost immediately emblazoned over flyers for legendary nights including Garage Nation, EZ, TwiceAsNice, Pure Silk, and The Dreem Team. Shortly after, he was offered a job on a magazine that represented the vibrant street culture that was blossoming in the UK at the time. It wasn’t to last though; after becoming closely connected with the criminal underworld, the founder was imprisoned before the year was out. Yet, from the ashes of that defunct title, D and his three friends founded RWD magazine, a title that remains the UK’s leading contemporary youth title today. Despite shaky beginnings - they blew the entire start-up budget on a launch party at Ministry of Sound - RWD documented the fall of UK Garage, the rise of Grime and covered every major music scene in-between. RWD quickly became known as the street style bible – or “The Book” - with each issue fast-becoming a collectors item.
Throughout his time there, D designed covers for everyone from Dizzee Rascal and Ms. Dynamite, to Pharrell Williams, Beyoncé and Kelis. His eye-catching covers were so extraordinary that other prominent US and UK titles began to ‘borrow’ from D’s own imagination, leading to some very stern legal letters in the process. Soon, many of those artists he’d made look amazing on the cover of RWD approached D to design their album artwork, with Bashy and Lethal B all getting the D Treatment. He also worked on advertising campaigns for Jay-Z, Levi’s, adidas, Nike, K-Swiss, JD Sports and countless other prominent brands and musicians.
A chance encounter with Oliver Watson, a veteran of the UK streetwear market, led to the pair working on a boutique range for Scott Langton’s Artful Dodger. Joined by Kila Kela, the trio created an incredible 100-piece collection, just as Jay-Z bought the brand.
For D, this was the tipping point. Having worked closely with a number of street wear designers, respected stylists and renowned fashion designers, and inspired by meetings with Russell Simmons (Phat Farm), Johnny Cupcakes, Wale Adeyemi and menswear revolutionary Cassette Playa, D decided to begin creating his own clothing range.
After months of research, planning, sketching and design, his vision came to fruition. PXL will spin the streetwear market on its head, thanks to cutting-edge, credible designs that are both edgy but also able to appeal to the masses. “It’s taken me six months of relentless designing and throwing away hundreds of ideas, in order to get to the point of putting the brand out,” points out D. “It’s been a labour of love and absolute desire to see a brand that can be worn by the streets and geeks alike…” Appealing to music lovers, fashion fans, nerd boys and those that love to be in the know, PXL is the brand to be seen in, not only this season, but for the foreseeable future. “As the brand expands, so will my vision; initially creating limited edition pieces, the plan is to grow PXL organically, maintaining the standard, care and consideration of its inception,” D insists. “PXL isn’t just for Christmas, it’s for life…!”
For more information on PXL, or D, contact….